Olsenboye for JC Penny

The Olsens new line for JC Penny, Olsenboye. Not a look I am going for but they did have huge success in the tween market so why not take another shot at it.

DualStar, the Olsen's company, used to have clothing lines in Walmarts nationwide but after MK and A officially took over they scaled back the company and focused on The Row and Elizabeth and James lines instead.

The line officially launches in February but they have been previewing the collection.


Fashionable Earth said...

Love it!! And apparently it is online starting today:) http://fashionableearth.org/blog/2009/11/06/olsenboye/